Content Marketing in Challenging Times

We discuss how businesses can (and must) respond to ever-changing environments by adapting their content marketing strategies.

We examine content from your audience’s perspective, understanding their needs, distribution across social media and the importance of measuring your content’s success – and making changes when necessary.

My guest is Kate Ivchenko, Head of Content at WheelsUpNetwork.com, a division of Global Agents – a provider of essential information for the Travel Agent community in 5 key sectors.

Welcome to The Round Table.