I was a 47 year old Intern.

Yep!

My name is James D Anderson, and at 47 I became a newly-minted Marketer…and Intern.

After spending my Twenties being an actor (mostly unemployed), and my Thirties being a low-level civil servant (the only job I could get), I decided, in my Forties, that I wanted a new, dynamic career.

So…Back to School I went!

It took about 8 years of part-time and full-time studies, but I eventually graduated with a 3-Year Diploma in Business Administration and a 2-Year Diploma in Business Marketing.

That sounds like a lot, but Humber College’s Business Programs share a common curriculum core which facilitates transfers.

(And yes, that was a plug for my Alma Mater.)

At Humber, I discovered the fascinating world of Digital Marketing and my favourite niche within it: Content Creation and Social Media Management.

Let me say this:

It did NOT come easily to me – which my very patient Digital Prof could attest to.

I am not and never was what they call a “digital native” – a fancy term that basically means growing up with computers. I most certainly did not.

So, although I found the digital realm fascinating, I also found it daunting.

It’s a huge, unwieldy and constantly-changing beast. The skills required can be vast and the flood of information constant.

And this got me thinking.

If I – with all my training and experience – can feel overwhelmed and lost, how must beginners feel?

Hence, the Digital Esquire was born.

I love to help.

I love digital marketing.

And I love medieval history and its hierarchical structure.

Traditionally, an Esquire was an assistant “who worked for and helped a knight…” – Cambridge Dictionary (emphasis, my own).

So, by combining all three, Digital Esquire was born so I could help you become a Digital Pro, too.

Then as a Digital Esquire, yourself, you can sally forth and help others.

A Digital Robin Hood, if you like.

Now, when I’m away from my keyboard, or tablet or smartphone, you can find me in the kitchen working my way through Julia Child’s Mastering the Art of French Cooking, or at the airport jetting off to one of my favourite destinations – probably Iceland, Ireland or Italy.

(Apparently, I only visit the “I” countries of Europe.)

It’s also equally likely that you’ll find me parked on the couch catching up on the latest Netflix mystery or espionage series.

Or I might just be watching show-tunes on YouTube.

Whatever the case, a digital device won’t be too far away.