A (Mostly) Serious Blog of Tips, Tricks & Tools for Aspiring Digital Esquires

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“…a long roll of paper or similar material, usually with official writing on it.” – Cambridge English Dictionary

Digital Marketing changes constantly; it can be hard to know where to begin or what the essential practices and tools are for those taking their first steps into it.

That’s what The Scroll is here for.

You’ll find all “The Basics” that you need to slay those digital dragons and to reach your target audience right here.

From websites to SEO to social media to analytics to content, Digital Esquire will explain it all in straight-forward terms.

You are welcome to poke around and read what you need as you need it.

As Humber Marketing Professor Christina Clements says many times in her classes (and on The Roundtable podcast): You just have to dive in.

So, take the plunge!

The Scroll – 1

The 5 Essentials of Digital Marketing

Starting at the very beginning, here’s the high-level overview (and a few specifics) of the elements and platforms that any digital marketer will need to get started.

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