
Getting Your Message Out There
Herald:
“…a person who carried important messages and made announcements…” – Cambridge English Dictionary
Social Media allows marketers to literally get their products and services right in the hands of consumers – or, at least, it gets information about their products and services into the hands of consumers.
Platforms like Twitter, Facebook, Instagram and LinkedIn, to name just a few, reach literally billions of people everyday on their laptops, tablets and – most importantly – on their smartphones.
Therefore, it is now a non-negotiable in all digital marketing efforts.
But where do you start? Which platform do you choose? How do you use each one? What are the rules related to each one?
In this section, Digital Esquire will provide you with all the information you need (and a little bit more!) to get started on social.
Let’s Get You Heard.
The Herald – 1
How to Post on Twitter Professionally – Part One

The tough duck of Social Media.
We’ll take a look at creating and managing your posts, learn how the Twitter algorithm distributes social content, and how you can make it work for you.
Let’s get tweeting!
The Herald – 2
How to Post on Twitter Professionally – Part Two

Still cracking the tough nut of Twitter
We take a look at the importance of curating content and consider why you should schedule your content.
Let’s get Re-Tweeting!
The Herald – 3
One of the Best Social Media Scheduling Platforms for Distributing Content

We take a look at Hootsuite and how it can help you streamline your scheduling and social media management efforts.
Find out who likes you and what they’re saying about you. Never miss a chance to respond and connect to your followers!
The Herald – 4
The Other Best Social Media Scheduling Platform for Scheduling Content

We take a look at Buffer and how it can help you streamline and organize your content scheduling efforts.
Set your schedule once, and then just post, post, post!