The Round Table

Knights of the Round Table – By Evrard d’Espinques – Original at Bibliothèque nationale de France – Wikimedia Commons

A (Mostly) Serious Podcast for Aspiring Digital Esquires

King Arthur’s Round Table:

“…made so that none of his barons, when seated at it, could claim precedence over the others.” – Encyclopaedia Britanica

The Round Table introduces you to Digital Marketing thought leaders and industry professionals.

Host, James Anderson, and his guests discuss the trends, tips and tools in the world of Digital, today.

Digital Marketing changes all the time. Don’t be left out.

Join us The Roundtable.

Episode 1

Digital Marketing Education

We discuss the importance of education for anyone taking a dive into the realm of Digital Marketing with my guest, Christina Clements, Professor of Digital Marketing in Humber College’s Business Marketing program.

Marketing Professor, Christina Clements

We take a look at the process of marketing, the digital rationale, the importance of analytics and the challenge of the social media disconnect.

Episode 2

Content Marketing in Challenging Times

We discuss how businesses can (and must) respond to their changing environments by adapting their content marketing strategy.

Kate Ivchenko, Head of Content, WheelsUpNetwork.com

My guest, Kate Ivchenko, Head of Content at WheelsUpNetwork.com, walks us through the need of businesses (and digital marketer) to fully understand and adapt to their customers’ changing needs. She touches on social, analytics and the power of the pivot.

Episode 3

E-Commerce Websites and Email Marketing Campaigns

We discuss the ins-and-outs of running and supporting an E-Commcerce website as well as the power of Email Marketing campaigns.

My guest is Jacqueline Anderson, Digital Marketing Strategist at CAA Niagara. Join us as we delve into E-Commerce, Email Marketing and discuss the essential soft skills every new digital marketer should have.

Episode 4

How SEO and Google Analytics Can Fire Up Your Website

We wade into the waters of Search Engine Optimization (SEO) to help you get a better understanding of what it is, how to do it, and why it’s important. We also discuss the role Google Analytics can play in determining your content creation strategy.

Maria Almendariz

My guest is Maria Almendariz, Marketing Assistant and SEO guru at VL OMNI.